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Columbia Predator Carbon Fiber Line Launch

The launch of a new product line including a video ad filmed in house with design elements to match the Columbia branding.

The vision that started with a storyboard came to life with smokey video shoots and an enticing voiceover. 

Body copy of promotional email concisely highlights main benefits of the new line (speed and comfort).

Columbia New Product Launch Carbon Fiber Predator.png

Banners feature close-up shot of carbon fibre texture as a background element.

Columbia New Product - Carbon Fiber Banners_ad.jpg
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