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Boxing Week Sale
A gingerbread cookie themed boxing week campaign.
3D gingerbread Tapers interact with sale items.
The gingerbread theme was carried into assets with cookie text and icing swipes (which also resemble joint compound).
Flyers given out in person and in shipped packages notified customers of the upcoming sale with play on words in the copywriting.
Printed and digital flyer continues the theme.
Gingerbread Tapers single out big discounted items.
Other iterations of the gingerbread characters which were used on social media.
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